FACET 58 · BOHO BETTY
2.67×Organic traffic
10,736 → 28,678
July 2024 → April 2026
Facet 58 case studyJEWELLERY
only.
only.
SEO-FIRST. BRAND-LED. COMMERCIALLY FOCUSED.
Make your
brilliance visible.
Specialist SEO strategy and hands-on growth support for established and scaling jewellery brands ready to become easier to find, easier to shop and harder to forget.
Explore our expertise ↗58
✦ NOT YOUR STANDARD SEO AGENCY
Every great brand has more potential than meets the eye.
THE COMMERCIAL CASE FOR ORGANIC
Invest in
being found.
Reach people already searching for what you sell. Help more of them choose you. Build a website that keeps creating opportunities for your brand to grow.
FACET 58 · BOHO BETTY
2.16×Website conversion rate
1.46% → 3.16%
June 2024 → April 2026 · sitewide
Facet 58 case studyECOMMERCE RESEARCH
2.8×Organic vs paid social conversion
Median conversion: 2.25% from organic search; 0.81% from paid social.
Ratio of channel medians · European ecommerce study
DRIP · 2026 researchECOMMERCE RESEARCH
317%Reported three-year SEO ROI
Average reported for First Page Sage’s ecommerce SEO campaigns over three years.
External agency campaign sample · returns vary
First Page Sage · researchEVERGREEN DISCOVERY
Good SEO has
a longer life.
A well-built collection page can meet the next customer searching for a gemstone, a gift or a particular style. A useful buying guide can keep answering that question long after it is published.
Keep those pages relevant, useful and easy to shop, and your investment can continue bringing new people into your brand — without an advertising charge for each organic click.
Explore the results behind the numbersALL 58 FACETS. ONE COMMERCIAL DIRECTION.
Jewellery SEO,
properly considered.
From one collection page to an entire international catalogue, every improvement should work as part of a bigger picture.
01
SEO Strategy & Foundations
A clear search strategy built around the way people actually shop for jewellery.
↗02Product & Collection SEO
Turn a large catalogue into a search-led customer journey.
↗03Content-Led SEO
Useful content with a commercial reason to exist.
↗04Technical & On-Site SEO
Fix the quiet problems that limit visibility, usability and growth.
↗05SEO Direction & Performance
Senior oversight for brands with teams, agencies and ambitious targets.
↗06Retained SEO Support
Hands-on specialist capacity that becomes part of your growth team.
↗15+years
in the
jewellery
world
in the
jewellery
world
THE EXPERIENCE BEHIND THE STRATEGY
Built from inside the jewellery industry.
Facet 58 was founded by Poppy Hamilton after more than 15 years working across the full jewellery ecommerce journey — from product and production to photography, fulfilment, content and search.
That experience includes building systems capable of supporting around 4,000 orders a day and achieving the UK’s number-one organic ranking for “Personalised Jewellery”. It means our recommendations are never SEO in isolation. They are shaped by how jewellery businesses actually operate, scale and sell.
Read the founder story ↗THE FACET 58 PHILOSOPHY
SEO that shines.
A brilliant diamond does not shine because of a single perfect cut. It shines because every one of its 58 facets has been shaped, aligned and polished to work together.
Growth does not come from a viral moment or a magic marketing trick. It comes from the intentional, consistent refinement of the details most brands overlook. Individually they can feel insignificant. Together, they create brilliance.
That is why we focus on evergreen optimisation rather than short-term tactics. Every asset we touch should stack; every decision should make the next one stronger.
A PARTICULAR KIND OF PARTNERSHIP
For brands with
something to build on.
Established catalogues
Substantial product ranges with search opportunity hidden across materials, styles, gifting moments and collections.
Ambitious teams
Founders, ecommerce teams and marketing departments who value specialist thinking and collaborative delivery.
Long-term thinking
Brands ready to build authority and durable growth, rather than chase one-off traffic spikes or generic quick fixes.
YOUR NEXT CHAPTER STARTS HERE
Your brand is ready
to shine.
Tell us where you are now — and where you want to go. We’ll work out the strongest next step.
Start a conversation ↗