FACET 58 · BOHO BETTY
2.67×Organic traffic
10,736 → 28,678
July 2024 → April 2026
Facet 58 case studyABOUT FACET 58
Industry experience.
Sharper perspective.
Specialist search strategy built by people who understand the reality behind a jewellery brand — not only the marketing around it.
PH
POPPY HAMILTON
FOUNDER, FACET 58
FROM THE INSIDE OUT
I did not arrive in jewellery through SEO. I arrived at SEO through jewellery.
For more than 15 years, I worked across the complete ecommerce journey: product, customer service, production, photography, content, search, merchandising and fulfilment.
I saw what happened when visibility, catalogue structure and customer intent worked together — and what happened when they did not. I built systems supporting peak volumes of around 4,000 orders a day and achieved the UK’s number-one organic position for “Personalised Jewellery”.
Facet 58 turns that experience into strategic direction and hands-on capacity for established jewellery businesses. It is calm, commercial and deeply specific: SEO shaped around the way your brand actually works.
Poppy
THE COMMERCIAL CASE FOR ORGANIC
Invest in
being found.
Reach people already searching for what you sell. Help more of them choose you. Build a website that keeps creating opportunities for your brand to grow.
FACET 58 · BOHO BETTY
2.16×Website conversion rate
1.46% → 3.16%
June 2024 → April 2026 · sitewide
Facet 58 case studyECOMMERCE RESEARCH
2.8×Organic vs paid social conversion
Median conversion: 2.25% from organic search; 0.81% from paid social.
Ratio of channel medians · European ecommerce study
DRIP · 2026 researchECOMMERCE RESEARCH
317%Reported three-year SEO ROI
Average reported for First Page Sage’s ecommerce SEO campaigns over three years.
External agency campaign sample · returns vary
First Page Sage · researchEVERGREEN DISCOVERY
Good SEO has
a longer life.
A well-built collection page can meet the next customer searching for a gemstone, a gift or a particular style. A useful buying guide can keep answering that question long after it is published.
Keep those pages relevant, useful and easy to shop, and your investment can continue bringing new people into your brand — without an advertising charge for each organic click.
Explore the results behind the numbersHOW WE THINK
Quietly authoritative.
Commercially grounded.
Specific over generic
Jewellery has its own search behaviour, catalogue complexity and language. Our work respects the detail.
Clarity over theatre
No opaque reports or activity for appearance’s sake. Priorities should be understood and commercially useful.
Evergreen over fleeting
We favour improvements that compound: strong architecture, useful content and authority that becomes harder to displace.
YOUR NEXT CHAPTER STARTS HERE
Your brand is ready
to shine.
Tell us where you are now — and where you want to go. We’ll work out the strongest next step.
Start a conversation ↗