ORGANIC TRAFFIC
2.67×- July 2024
- 10,736
- April 2026
- 28,678
Organic traffic grew by 167% across the reporting period, extending the brand’s visibility in search.
FACET 58 RESULTS & ORGANIC GROWTH
More discovery.
Greater potential.
More people finding your jewellery, and a website that helps more of them buy. That is the commercial opportunity behind our work.
FACET 58 × BOHO BETTY · CLIENT RESULTS
More than double the traffic.
More than double the conversion rate.
A snapshot of Facet 58’s results for Boho Betty, bringing together jewellery SEO, catalogue content and the customer journey.
WEBSITE CONVERSION RATE
2.16×- June 2024
- 1.46%
- April 2026
- 3.16%
A rise of 1.70 percentage points, or 116% relative improvement, in the website’s overall conversion rate.
Source: Facet 58’s Boho Betty case study. These are individual client outcomes across the dates shown. Website conversion covers all traffic sources; the comparison reflects the combined period of SEO and wider website improvements.
THE WIDER ECOMMERCE PICTURE
There is commercial value
in being the answer.
Organic search vs paid social
DRIP’s 2026 European ecommerce research reports median purchase conversion of 2.25% for organic search and 0.81% for paid social. Dividing those channel medians gives a ratio of approximately 2.8.
The study covers 117 brands, March 2025–February 2026; channel samples differ. It compares observed conversion rates rather than proving that changing channel causes a lift.
Read DRIP’s research ↗Reported three-year ecommerce SEO ROI
First Page Sage reports this average for ecommerce campaigns in its own dataset. Its research looks at ongoing, content-led SEO campaigns drawn from 2021–2025.
This is an external agency sample, with an average across three years. Your return depends on costs, margins, demand and execution; it is not a Facet 58 performance forecast.
Read the ROI research ↗BUILD SOMETHING THAT KEEPS WORKING
Your next customer
is already looking.
They may be searching by gemstone, metal, style, occasion or the meaning behind a gift. Organic discovery helps your brand become part of that decision, even before they know your name.
Every useful guide, well-structured collection and clearly described product gives them another way to find you. Maintaining and refining those pages can keep creating opportunities over time, building value into the website itself.
YOUR NEXT CHAPTER STARTS HERE
Your brand is ready
to shine.
Tell us where you are now — and where you want to go. We’ll work out the strongest next step.
Start a conversation ↗